In 2009 the Walt Disney Company purchased the parent company of Marvel Comics. In 2007 Marvel began publishing digital comics. The company emerged from bankruptcy in 1998 and began to diversify its output, launching imprints aimed at a variety of demographics and expanding its cinematic offerings under the Marvel Studios banner. Questionable management decisions and a general slump in sales in the comic book industry drove Marvel Comics into bankruptcy in 1996. Throughout the 1980s and ’90s Marvel changed hands numerous times, becoming a publicly held company in 1991. For several decades Marvel and DC were the top companies in the industry. In the early 1960s Atlas changed its name to Marvel Comics. In 1956 rival company DC Comics ushered in the so-called Silver Age of comics by reintroducing superhero titles with significant commercial success. You may know Superman and Iron Man, but how well do you know some of the other characters from Marvel and DC? See if you can determine which of these characters belongs to each superhero powerhouse. Though there was a brief experiment in bringing back superheroes such as Captain America in 1953, Atlas’s output was mostly in other genres such as humour, westerns, horror, war, and science fiction. In 1951 Goodman formed his own distribution company, and Timely Comics became Atlas Magazines. As the 1940s came to a close, superheroes fell out of vogue with comic book readers, and Timely canceled the last of its books in this genre in 1950. Timely characters were often portrayed as fighting against the Nazis and the Japanese even before the United States entered World War II. Timely Comics introduced many superhero characters during comics’ “Golden Age” in the 1940s, most importantly Captain America, who first appeared in Captain America Comics no. 1 (cover dated October 1939), which featured several superhero characters, most notably the Human Torch and the Sub-Mariner. Timely’s first comic book was Marvel Comics no. In order to capitalize on the growing popularity of comic books-especially those starring superheroes-Goodman created Timely Comics. The precursor to Marvel Comics was founded in 1939 by pulp magazine publisher Martin Goodman.
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